Title

The Influence of Website Quality, Brand Awareness and Perceived Product Quality on Purchase Intention of Video Games Online Store (SCOPUS)

Type of Publication
Conference Article
Citation
So I. G, Simamora B. H, Natalia and Steven.. The Influence of Website Quality, Brand Awareness and Perceived Product Quality on Purchase Intention of Video Games Online Store (SCOPUS),
ISSN
-
Published Year
2016
Volume
-
Page
-
URL
https://research.binus.ac.id/publication/F30411EB-D930-423F-A105-27EC1757AB1F/the-influence-of-website-quality-brand-awareness-and-perceived-product-quality-on-purchase-intention-of-video-games-online-store-scopus/
Author(s)
  • Idris Gautama So, S.E., S.Kom., M.M., Ph.D.

    Idris Gautama So, S.E., S.Kom., M.M., Ph.D.

  • Bachtiar H. Simamora, Ph.D.

    Bachtiar H. Simamora, Ph.D.

  • Natalia

  • Steven