TITLE

The Influence of Website Quality, Brand Awareness and Perceived Product Quality on Purchase Intention of Video Games Online Store (SCOPUS)

TYPE

Seminars

Abstract

This study employed Path Analysis to investigate the relations among Website Quality, Brand Awareness, Perceive Product Quality and Purchase intention from consumer point of view. Data were collected from 200 Indonesian website users which focus on video games online store. A significance and positive influence exists for each variable of website quality, brand awareness, perceive quality and purchase intention. The advantage and benefits of good quality of a website and awareness of a brand can improve consumer perceive quality and purchase intention. Therefore, organization should explore the possibilities of improving marketing activities and campaign through website.

Citation

So I. G, Simamora B. H, Natalia and Steven. (2016). The Influence of Website Quality, Brand Awareness and Perceived Product Quality on Purchase Intention of Video Games Online Store (SCOPUS). 2015 International Conference on Technology, Informatics, Management, Engineering and Environment(TIME-E 2015), 31-33. Danau Toba, Indonesia: IEEE

Keywords

brand awareness; e-commerce; internet; perceived product qualit; purchase intention; website quality

Published On

2015 International Conference on Technology, Informatics, Management, Engineering and Environment(TIME-E 2015)

Author

Idris Gautama So

Lektor Kepala

  • Bachtiar H. Simamora
  • Natalia
  • Steven

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