Article was made to answer these several questions which are how is application
marketing mix of new product PT Martina Berto, what is new product atribute the most
dominate for customer and how is buying decided behavior Biokos BOTU-Like Series.
The result of the research show that application of marketing mix of by PT Martina
Berto is good, customers are satisfaction that service Biokos BOTU-LIKE Series so they
will to buy again and new product attribute the most dominate is price attribute at price
Prabowo H, Sari S. A and So I. G. (2007). "Analisis Pemilihan Atribut Produk Baru untuk Perilaku Keputusan Pembelian Konsumen pada Produk Biokos Botu-Like Series ". The Winners, 8 (1), 81-89.