TITLE

IMPLEMENTASI STRATEGI E-MARKETING PADA PIETROS GELATO

TYPE

Journal Article

Abstract

Pietros Gelato is a firm producing food and beverages, in particular ice cream. This paper aims to study the marketing strategy utilized by Pietros Gelato and analyses its business process, information needs and problems faced by Pietros Gelatos marketing department. Analysis is conducted using Porters analysis method, SWOT and e-marketing seven steps analysis. Literature study is conducted by collecting materials from books and internet access which will be used to fulfill additional data needs. Survey is also conducted towards Pietros Gelato to obtain complete data. Implementation of e-marketing strategy in the firm to enlarge marketing coverage and also to solve marketing problems in Pietros Gelato. It can be concluded that from the analysis conducted and also the implementation, e-marketing strategy profits the company in terms of easier product marketing and understanding market needs.

Citation

So I. G, Fransiska H and Tjoe T. F. (2008). IMPLEMENTASI STRATEGI E-MARKETING PADA PIETROS GELATO. The Winners, 9 (2), 135-147.

Keywords

strategy, e-marketing, porter, SWOT, seven e-marketing steps

Published On

The Winners

Author

Idris Gautama So

Lektor Kepala

  • Hellen Fransiska
  • Tjia Fie Tjoe

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