Pietros Gelato is a firm producing food and beverages, in particular ice cream. This paper
aims to study the marketing strategy utilized by Pietros Gelato and analyses its business process,
information needs and problems faced by Pietros Gelatos marketing department. Analysis is
conducted using Porters analysis method, SWOT and e-marketing seven steps analysis. Literature
study is conducted by collecting materials from books and internet access which will be used to fulfill
additional data needs. Survey is also conducted towards Pietros Gelato to obtain complete data.
Implementation of e-marketing strategy in the firm to enlarge marketing coverage and also to solve
marketing problems in Pietros Gelato. It can be concluded that from the analysis conducted and also
the implementation, e-marketing strategy profits the company in terms of easier product marketing
and understanding market needs.
So I. G, Fransiska H and Tjoe T. F. (2008). IMPLEMENTASI STRATEGI E-MARKETING PADA PIETROS GELATO. The Winners, 9 (2), 135-147.
strategy, e-marketing, porter, SWOT, seven e-marketing steps