Do Store Atmosphere and Perceived Value Matter in Satisfying and Predicting the Millennials Behavioral Intention in a Caf Setting?
Type of Publication
Journal Article
Citation
Sitinjak M. F, Pangaribuan C. H and Tafriza N. (2019). Do Store Atmosphere and Perceived Value Matter in Satisfying and Predicting the Millennials Behavioral Intention in a Caf Setting?. Binus Business Review, 10 (1), 31-40