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Title
The Role of Generation Lifestyle in Predicting Media Switch
Abstract
-
Keywords
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Source of Fund
Hibah BINUS
Funding Institution
BINUS
Fund
Rp.9.000.000,00
Contract Number
113/DRIC/IV/2012
Author(s)
Judi Arto, S.T., M.M.
Dr., Drs. Andreas Chang, M.B.A.
Andy Lunarjanto, MM.,MBA.
