Sources of digital business literacy can be obtained by MSMEs (Micro, Small and Medium Enterprises) today more easily than in previous times with internet technology. There are sources of literacy that are paid (for example, online course by paid subscription) or free (for example, via Youtube). The development of artificial intelligence (AI) is currently a new alternative source with great potential to increase digital business literacy. However, at the current stage of its development, it is realized that AI still contains biases and errors which can also lead to erroneous literacy. This research aims to produce a model of the attitude of MSME actors towards the potential for collaboration between them and AI. This research continues previous studies by Head and Research Members, who have previously used the Technology Acceptance Model framework. The design of this research is predictive correlation, using moderated regression analysis technique. The biases and errors mentioned earlier, researchers believe can be reduced with human expertise as a moderator. This research was conducted for 1 year (2023) by an interdisciplinary team between Psychology, Entrepreneurship Business Creation, and Creatiepreneurship, in collaboration with an international partner fromAustria who has digital literacy expertise. This research is expected to be able to identify psychosocial factors that predict the collaboration of MSMEs and AI, so that it can be followed up by policy makers in the economic sector.

Digital Business Literacy, Artificial Intelligence, Attitude, MSME Actors

• Prof. Dr. Juneman Abraham, S.Psi., M.Si.

• Etsa Astridya Setiyati, S.E, PGradDiplBus, M.Com.

• Dr. Eriana Astuty, S.T., M.M.

• Mira Rustine, S.Mb., M.A.B.

• Satria Fadil Persada, S.Kom., MBA., Ph.D.