Business competition is so fierce that technology is utilized to the greatest extent possible. Using technology to sell their products/services, producers might observe this. In addition to generating client experiences in various forms of service, the desired outcomes include achieving consumer responses to business transactions. Nonetheless, there is a paucity of studies examining the impact of this customer behavior. This study intends to investigate changes in consumer behavior resulting from marketers' customer experiences. It is intended that this research would not only assist consumers, but all stakeholders as well. Business actors or marketers will have an easier time comprehending consumer behavior. And research will be able to offer fresh perspectives on established theories or provide a more complete picture of the corpus of knowledge.

Customer Experience, Services, Customer Response, Customer Behavior

• Prof. Dr. Ir. Sevenpri Candra, S.Kom., S.E., M.M., ASEAN Eng.

• Susanto, S.Psi., M.A.