Customer in the decision making process will see the brand image as the first captured of their buying intention process. This research will investigate the phenomenon whether Brand image will impact directly to the buying decision process or only push customer intention to achieve the customer loyalties. The research methodology will be using quantitative Experiment based research. Expectation of the research will help the corporate or entrepreneur to develop the right Brand image in purposing to increase their company performance.

Corporate Culture and color, Brand Image, Decision buying process, Customer intention, Customer loyalty, Corporate, Entrepreneur

• Apriani Kurnia Suci, S.Kom, M.M.

• Indira Tyas Widyastuti, S.E., M.M

• Dr. Kusumah Arif Prihatna, S.T., M.I.Kom.

• Irene Teresa Rebecca Hutabarat, S.MB., M.M.