Technological developments are increasingly influential in human life and help the education system in managing information. Online media makes it easier for people to send and get information. As a tourism village, Pasanggrahan is an educational village that provides local traditions and nature as the main components of its tourism. However, until now, the bride and groom are still minimal in using online media as a means of communication. This study aims to find out the right media to be used as a media to support information for the dissemination of innovations or information for the village of Pasanggrahan. The theory used is the diffusion innovation theory and media wealth theory. This research will distribute the survey to the people of the village of Pasanggrahan and conduct interviews with the village head and staff and residents of the village of Pasanggrahan. The results of the research are expected to be a guideline for the policy of the head of the village of Pasanggrahan in particular and other ecotourism villages in general.

ecotourism, online media, social media, innovation diffusion, travel village

• Indra Prawira, S.P., M.I.Kom., Ph.D

• Mariko Rizkiansyah, S.Sos., M.Ikom

• Riana Jogi Ahdareni Matondang, S.Ikom., M.I.Kom.

• Hana Ulinnuha, S.ST., MSc.