Nation Brandings main purpose is to build an identity/brand of a nation to attract foreigners. Public Relations role in succesing Nation Branding includes planning and evaluating the program which stimulates Brand Equity. One of Indonesian Ministry of Tourisms Public Relations activities in developing Wonderful Indonesia as Indonesias Nation Branding is through Television Program. This study focuses on measuring effectivity of Wonderful Indonesia Flavours S2 Program in developing Nation Branding. This study uses quantitative research method with descriptive statistics and inferential statistics. The primary data collection maximizes online questionnaire and non-participant digital observation, while the secondary data collection uses company profile, news, and journal. The methods in data analizing are t-test, regression, and annova. To validate the data, researcher uses validity and reliability test.

effectivity, public relations, nation branding, television program.

• Astrid Haryanti, B.Comn., M.Si

• Siti Dewi Sri Ratna Sari, S.S., M.Si.

• Bobie Hartanto S.I.Kom., M.A