With its mission to move electronic media into social media, the utilization of social media and adoption to mobile application have become an integrated part of the competitive advantage on television station since its inception in 1920's. This research explores how television stations can transfer their objective into more social setting by using the social media features and by encouraging social interactions to the challenge. By means of performances in social media, the study shows how the television station enables the integration of additional media objectives into different courses: a dedicated course that focuses on the availability of online participation and an integrated course that uses the data to emphasize practical elements. The core contribution of this study is that assessment and comparison of the opportunities and pitfalls that television stations experienced in Indonesia and the Czech Republic when augmenting the social interaction with social media utilization.

Electronic Media, Social Media, Television, Communication, Interaction,

• Irmawan Rahyadi, S.Sos., Mgr, Ph.D

• Anak Agung Ayu Mirah Krisnawati, S.Sos., M.I.Kom