This study is to describe the association between social media strategy and corporate social responsibility (CSR) also innovation performance in the setting of entrepreneurial SMEs. This article is valuable to extend the comprehension and knowledge of SME entrepreneurship to obtain innovation performance through social media strategies and wherewith these efforts are encouraged by entrepreneurial ambidexterity. This survey targets the manufacturing of small and medium-scale food and beverage SMEs in Indonesia. A total of 400 SME entrepreneurs were selected as the respondent in this preliminary research. The data obtained from the administration of the online questionnaires were analyzed using Structural Equation Modeling with WarpPLS 7.0 for data analysis. The successful entrepreneurial SMEs enhance their innovation performance by improving social media strategy and CSR.

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• Aryo Bismo, S.E., M.M

• Dr. Yuniarty, S.E., M.MSI