This work is a continuation of previous work that try to investigated the process of communication between personal crews of BINUS TV. The goals of this study are to understand the process of interpersonal communication, through a communication of culture that focused on habits, attitudes and behaviors, and describes interpersonal communication patterns that have been institutionalized. As an analytical tool, this research has chosen the concept of communication maxim as a tool in understanding patterns of interpersonal interaction of the organization, by identifying and interpreting the process of achieving communication goals so as to form interpersonal relation patterns. This research is a work by using a qualitative paradigm, in order to draw facts to the construction of reality, which in turn is collaborated with the concepts and theories that have been selected before. This inductive inference method has found that maxim communication is not absolutely applicable, and maxim communication has found its new character in the Binus TV. Nevertheless, self-disclosure remains the primary requirement of interpersonal communication on Binus TV, so that interpersonal communication patterns of Binus TV are institutionalized to their own unique character. Finally, this study concludes that the character is found in the form of non-formal language that used to move the chain of interaction, and in fact, this chain of interaction has succeeded in moving the work wheel of Binus TV, and also forming a working culture within it.

communication maxim, self disclosure, form of communication

• Margynata Kurnia Putra, S.Sos., M.Si.

• Raden Laskarko Patria, S.Sos., M.Si.