This research discussed about how effective of idea generation in study and learning process at Entrepreneurship subject. The research methodology will do experiment sampling using SCAMPER as a creative problem solving tool, the result will be compare based on pre- usage and post-usage of it and will assess using Bounded Ideation Theory (BIT) to investigate whether the idea valuable or not. Respondent will divide to be individual and team conduct with expectation which one is effective by individual or group sampling. The output hopefully could contribute to the process of Entrepreneurship learning process. For future research suggested to use other creative problem solving tools to enrich the research.

Experiment research, creative problem solving tool, SCAMPER, Bounded Ideation theory (BIT), Entrepreneurship

• Dr. Desman Hidayat, S.Kom., M.M.

• Apriani Kurnia Suci, S.Kom, M.M.

• Irene Teresa Rebecca Hutabarat, S.MB., M.M.