Semiotics is an approach in studying the media, especially on printed ads. The semiotics of communication as the production appears the exchange of meaning. If the process shows the control flow of meaning in the source or the sender of the message, Semiotics would reverse the flow of control of the role of meaning to the message recipient. Recipient of the message have absolute authority to determine the meanings that he received from the message, so that the roles tend to be the source or sender been neglected. Similarly, what is referred to as the message message in this paradigm is more appropriately referred to as the text, which means braided

Semiotics, Printed Advertising, Text, Images

• Yulianne Safitri, S.Sos., M.Si

• Oryza Devi Salam, S.Sos., M.Si

• Giovani Anggasta Setiawan, S.IKom., M.Si.