Title

Analisasi Kombinasi Perancangan E-Marketing Destinasi Wisata Berdasarkan Pilihan Konsumen

Abstract
This study purpose was to investigate the e-marketing customer interface combination preferences of tourist toward the destination website of study object which are Mt. Gede Pangrango National Park and Impian Jaya Ancol Theme Park. Primary data resources obtained through the spread a questionnaire to youth tourists who several times visit this tourism destination and often observe its website. Data analysis techniques used is conjoint analysis. The results of this study show the customer interface attributes combination of preference base on 7 C framework, i.e. the website attributes combination of 1) Context, 2) Content, 3) Communication, 4) Customization, 5) Community, 6) Connection, and 7) Commerce.
Keywords
e-marketing, customer interface combination, conjoint analysis.
Source of Fund
Hibah BINUS
Funding Institution
BINUS
Fund
Rp.7.703.703,00
Contract Number
044.A/VR.RTT/V/2015
Author(s)
  • Cooky Tri Adhikara, S.E., M.M.

    Cooky Tri Adhikara, S.E., M.M.

  • Dr. Rudy Aryanto, S.E., M.M.

    Dr. Rudy Aryanto, S.E., M.M.

  • Okta P. Bayu Putra, S.Kom., M.B.A.

    Okta P. Bayu Putra, S.Kom., M.B.A.

  • Sari Apriza, S.Pd., MM.

    Sari Apriza, S.Pd., MM.