The objective of research is to analyze the factors influencing customer loyalty of digital banks in Indonesia, because in recent years the adoption process for digital banks in Indonesia has been quite massive by offering unique advantages in each application. The digital bank services can be define as banking services or activities using electronic or digital facilities owned by the Bank, and/or through digital media owned by prospective customers and/or Bank customers, which are carried out independently. This research is involving Informa on System Success Model, Informa on Security, Customer Sasfac on, and Customer Trust. Then, the research was conducted using a quantitative method by distributing questionnaires on Google Forms through social media. Data processing is carried out through SMART PLS by involving PLS-SEM and Bootstrapping Analysis. The results of the study state that customer loyalty is influenced by customer trust, but customer trust is not affected by customer sa sfac on. However, customer statisfaction is influenced by the information on system success model and information on security. Through this research, we suggest that digital bank management should optimize the customer trust because there is a significant relationship on customer loyalty.

information system, digital bank, risk, security, cyber

• Dr. Erwin Halim, SPt., M.M., CBDMP, CDMS

• Prof. Dr. Evaristus Didik Madyatmadja, ST., M.Kom., M.T

• Dr. Ridho Bramulya Ikhsan, S.E., MM

• Drs. Suroto Adi, M.Sc., D.M.S.

• Anderes Gui, S.Kom., S.E., M.M., Ph.D., CDMS