Applied Gestalt principles on visual identity in the city of Bogor is a review to determine the extent of its application in the visual identity. The present study is a review of the rules at the same time study the principles of Gestalt used in visual identity in the city of Bogor random, visual identity can be a culinary tourist, residential complexes, apartments and other visual identity. One theory used is Max Wertheimer Gestalt theory. The theory will be used to dissect examples of visual identity. Given the Gestalt principle is one of the visual approach to realize the visual identity is unique and interesting, so it will be easier to remember or have a memorable properties. Using qualitative research methods, including data collection in the form of literature, accompanied by observation and documentation. The results of this study will be reported exposure studies above.

applied principle gestalt, visual identity, area of the city of Bogor

• Ferdinand Indrajaya, S.Sn., M.Hum.

• Suprayitno, S.Sn., M.Sn.

• T. Sandrina Agnieta S.Sn., M.Sn