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Title
UNIVERSITAS BINA NUSANTARA: PENGAPLIKASIAN KONSEP PRODUCT KNOWLEDGE DAN PRODUCT INVOLVEMENT (Kajian Motivasi Masyarakat Terhadap Pemilihan Jurusan Komunikasi Pemasaran Universitas Bina Nusantara Sebagai Tempat Melanjutkan Pendidikan Tinggi)
Abstract
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Keywords
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Source of Fund
Hibah BINUS
Funding Institution
BINUS
Fund
Rp.8.500.000,00
Contract Number
113/DRIC/IV/2012
Author(s)
Donny Perdana de Keizer, S.Sos
Elsye Rumondang Damanik, SE., M.Si
Dr. Dra. Lidya Wati Evelina, M.M
