The rising awareness of sustainable environment is an attractive phenomenon, especially for business people. This research aims to study the positive effects of green brand image, green awareness, green advertising, ecological knowledge, environmental attitude, and altruism towards green purchase intention. This research consists of six variables which targets different populations such as 18 years old and above, user of environmental friendly products, and those who are present in Indonesia. Currently, most businesses across various industries require green consumerism knowledge, thus this research will contribute to all business people and government officials in understanding green consumerism in Indonesia

Green, Consumer, Behavior, Indonesia

• Prof. Dr. Lim Sanny, S.T., M.M.

• Agung Hari Sasongko, S.T., M.M., CDMS, CCP

• Dr. Glory Aguzman, S.Sos., M.M., CDMS, CCP

• Rianto Nurcahyo, S.E., M.M

• Dr. Yuli Eni, S.E., S.Kom., M.M., CDMS., CBV