The tourism sector is one of the most important aspects in participation for developing a country's economy. In West Java at particular, there are many places that can be developed, one of which is Bungbulang Village, Nanggalamekar Village, Cianjur. However, there are many problems faced by this village so that not known by many people even though it has been declared a Tourism Village by the local government. Some of the problems that arise include the natural potential that has not been properly empowered, the level of education is very low, illiteracy, the economy of the population is still below average, and also conflicts between people. During the current pandemic, it also had a negative impact on the tourism industry. This resulted in a decrease in the level of community visits to Nanggalamekar Village. With this research, it is hoped that it can increase public awareness of the presence of the Nanggalamekar Tourism Village so that this village can be known not only by local residents but also by the wider community. By implementing a good communication strategy through virtual storytelling, it is hoped that the goal of Bungbulang's branding as part of the Nanggalamekar Tourism Village, Cianjur can be achieved. To support this research, the method used is descriptive qualitative with ethnographic approach. Data collection was carried out by interview and direct observation in Bungbulang Village, Nanggalamekar Village. The research will produce virtual storytelling in an effort to improve the branding of Nanggalamekar Village. The results of the research can also be used as reinforcement of teaching materials regarding branding, especially tourism areas.

virtual storytelling, tourism, village, pandemic.

• Citra Fadillah, S.Sn., M.Ds.

• Raden Roro Ratna Amalia Rahayu, S.Ds., M.Ds.

• Arifpermana Ratum, S.Ds., M.A.B

• Sangid Zaini Gani, S.Sn., MFA