Marketing Public Relations is a public relations activity in planning and evaluating programs that stimulates sales and customers. This study aims to acknowledge the role of Tokopedia.coms Marketing Public Relations in maintaining its brand reputation. This study also aims to acknowledge the relation between Marketing Public Relationss role to Integrated Marketing Communication Strategy in maintaining Tokopedia.coms brand reputation. This study used a qualitative approach with descriptive research which will be done by describing each activity of Integrated Marketing Communication strategy which has been carried out by Tokopedia.coms Marketing Public Relations. The primary data collecting methods will use semi structured interviews and non-participant observation. The secondary data will use company profile, news from internet and journals. The data method analysis in this study will use coding techniques with open coding, axial coding and selective coding. To validate the data, this study will use triangulation technique by using the source.

marketing public relations, intergrated marketing communication, brand, brand reputation.

• Astrid Haryanti, B.Comn., M.Si

• Siti Dewi Sri Ratna Sari, S.S., M.Si.