The Indonesia footwear industry, especially the sports shoes industry, is seen to improve from time to time. The phenomena would inarguably attract more entrepreneurs to enter the industry, since the arrising business opportunity seems to prosper. The purpose of this study is to analyze the influence of Social Media Marketing, Website Quality, E-WOM, and Perceived Value on Purchase Intention of local brand sports shoes. The method of analysis used is Multiple Linear Regression Analysis on questionnaire. The result of this study shows that Social Media Marketing and Perceived Value have a significant influence on the Purchase Intention of local brand sports shoes.

Footwear Industry, Social Media Marketing, perceived Value

• Johanes Ronaldy Polla, S.Si., S.Kom., M.M., M.IB

• Dr. Scherly Hansopaheluwakan, S.E. , M.I.B.