The usability of Virtual Reality technology has now penetrated tourism industry, as a part of their effort to survive the government regulation of mobility-limitation, both locally and globally due to Covid 19 pandemic in raise. Virtual Reality technology become part of marketing strategy by the industry that mostare place-oriented, to be offered in public. This phenomenon become primary for this research, where the effect of VR usage as a virtual tourism facility on peoples has not been widely studied. The main purpose of this research is to determine the extent of this visual experience by-technology are affecting usersand how it forms perception of the tourism destination area that is converted into VR. The resultanalysis of this study is expected to measure the effectiveness of VR usability as part of tourism branding strategy. This study uses experimental research method using selected VR modelling from thematic tourist sites such as Jaktim Park II and several other thematic tourism in VR models. The data will be processed in a qualitative-quantitative form, with a descriptive-analytic explanation. This research is expected to provide a base knowledge of the potential use of VR technology on user behavior, and its prospective

Virtual Reality, Tourism, Experience, Behaviour

• Anindya Widita, B.A., M.A.

• Nisrin Husna, S.I.Kom., M.I.Kom.

• Ira Audia Agustina, S.T., M.Ds.

• Hera Rachmahani, S.M., M.S.M.