Title

The Use of Social Media as Recruitment and Selection Tool from Recruiters Perspective and Millennial Generations Perspective

Abstract
Social networking sites could help organisation in many ways such as accelerating employee development, improving succession planning, and attracting new workers (Jue, Kassotakis, Marr 2009). In a recruitment and selection context, more and more recruiters are using social media. The recent survey conducted by CIPD (2013) showed that over half (54%) of employers use social media for recruitments and both employers and job seekers use social media to check on each other. This research aims to identify factors that cause millennial generations to search jobs using social media, to investigate how extensively social media are used for recruitment and selection tools, to investigate the reasons recruiters choose social media as a recruitment and selection tools, to investigate the impacts of using social media as recruitment and selection tools, and to identify the ethical issues on the use of social media in recruitment and selection. This research is a mixed method research. To collect and analyse the data, the researcher use exploratory factor analysis (EFA) and semi-structured interview.
Keywords
Recruitment, Selection, Human Resource Management, Recruiter, Millenial generations, Social Media
Source of Fund
Hibah Terapan Binus
Funding Institution
BINUS
Fund
Rp.10.000.000,00
Contract Number
033/VR.RTT/IV/2019
Author(s)
  • Alexander Batara Marpaung, S.Sos., M.M.

    Alexander Batara Marpaung, S.Sos., M.M.

  • Damar Aji Irawan, S.Hum., M.Sc

    Damar Aji Irawan, S.Hum., M.Sc