Climate crisis is real if the people is not making any movement for change. Consumer behavior as the study of the exchange processes involved in acquiring, consuming and disposing of goods, services, experience and idea. The objective of this research is to find impact green purchase intention of consumer in Indonesia. The research type is quantitative and associative to find the causal relationship. Purposive sampling method is used for respondents living in Indonesia and have ever done purchase of green product

Green, Consumer, Behavior, Indonesia

• Prof. Dr. Lim Sanny, S.T., M.M.

• Agung Hari Sasongko, S.T., M.M., CDMS, CCP

• Dr. Glory Aguzman, S.Sos., M.M., CDMS, CCP

• Dr. Yuli Eni, S.E., S.Kom., M.M., CDMS., CBV