The very rapid economic growth in all aspects has caused massive changes that need to be continuously adapted and followed by business behavior in order to maintain business continuity and achieve prosperity creation. This study aims to provide perspectives from a business and technology perspective to MSME business actors so they can develop their business from an entrepreneurial perspective in facing environmental, technological and economic barriers. This study uses a quantitative approach with a unit of analysis for MSMEs in Indonesia and Thailand. The output of this research is expected to be able to assist MSMEs in making improvements towards creating prosperity and at the same time can provide a comparison between Indonesia and Thailand in developing their MSME business.

economic behavior, Business Culture, Market Conditions, Entrepreneurial Behavior, Environmental turbulence

• Dr. Desman Hidayat, S.Kom., M.M.

• Dr. Yuli Eni, S.E., S.Kom., M.M., CDMS., CBV

• Dr. Elfindah Princes, S.Kom, M.Kom, MLSI, M.Pd., B.K.P.