Title

Product Placement Across Digital Media - The Impact of Prominence, Modality & Plot Connection toward Brand Recall on Koran Drama Business Proposal

Type of Publication
Conference Article
Citation
Supriadi O and K. E. B. P.. Product Placement Across Digital Media - The Impact of Prominence, Modality & Plot Connection toward Brand Recall on Koran Drama Business Proposal,
ISSN
-
Author(s)
  • Ono Supriadi, S.IP., MBA., Ph.D.

    Ono Supriadi, S.IP., MBA., Ph.D.

  • Elfrida Brigitta Priscilla K.

    Elfrida Brigitta Priscilla K.