Analysis of the Use of Gamification Elements in E-commerce Applications as a Purchase Intention Factor Using the Structural Equation Model (SEM)

Type of Publication

Conference Article

Citation

Limantara N and CLAUDIA F.. Analysis of the Use of Gamification Elements in E-commerce Applications as a Purchase Intention Factor Using the Structural Equation Model (SEM),

ISSN

Published Year

2023

Volume

Page

URL

https://research.binus.ac.id/publication/87840BB9-67DC-4A05-BBFF-DB035333500F/analysis-of-the-use-of-gamification-elements-in-e-commerce-applications-as-a-purchase-intention-factor-using-the-structural-equation-model-sem/

Author(s)

Natalia Limantara, S.Kom., MMSI.
FANNY CLAUDIA

Natalia Limantara, S.Kom., MMSI.

FANNY CLAUDIA