Title

Influence of Brand Awareness, Brand Association, Perceived Quality, and Brand Loyalty of Shopee on Consumers Purchasing Decisions

Type of Publication
Journal Article
Citation
Supiyandi A, Hastjarjo S and Slamet Y. (2022). Influence of Brand Awareness, Brand Association, Perceived Quality, and Brand Loyalty of Shopee on Consumers Purchasing Decisions. CommIT, 16 (1), 9-18
ISSN
1979-2487
Published Year
2022
Volume
16
Page
9
URL
https://research.binus.ac.id/publication/7EDEC8F1-35D1-4CAC-9A69-3EDE200010BF/influence-of-brand-awareness-brand-association-perceived-quality-and-brand-loyalty-of-shopee-on-consumers-purchasing-decisions/
Author(s)

  • Andi Supiyandi

  • Sri Hastjarjo

  • Yulius Slamet