Title

A Data-Driven Supply Chain: Marketing Data Sharing, Data Security, and Digital Technology Adoption to Predict Firms Resilience

Type of Publication
Journal Article
Citation
Fernando Y and Ikhsan . R. B. (2023). A Data-Driven Supply Chain: Marketing Data Sharing, Data Security, and Digital Technology Adoption to Predict Firms Resilience. Binus Business Review, 14 (1), 99-109
ISSN
2087-1228
Published Year
2023
Volume
14
Page
99
URL
https://research.binus.ac.id/publication/72A4ADA3-24F7-4AB3-9DD1-99F11DB7B06F/a-data-driven-supply-chain-marketing-data-sharing-data-security-and-digital-technology-adoption-to-predict-firms-resilience/
Author(s)
  • Yudi Fernando, S.E., M.B.A., Ph.D., MLogM

    Yudi Fernando, S.E., M.B.A., Ph.D., MLogM

  • Dr. Ridho Bramulya Ikhsan, S.E., MM

    Dr. Ridho Bramulya Ikhsan, S.E., MM