Title

Celebrity Endorsement, Brand Credibility and Brand Equity of Smartphone in Jakarta

Type of Publication
Journal Article
Citation
Susanto M and Setiowati R. (2015). Celebrity Endorsement, Brand Credibility and Brand Equity of Smartphone in Jakarta. International Business Management, 9 (3), 221-231
ISSN
19935250
Published Year
2015
Volume
9
Page
221
URL
https://research.binus.ac.id/publication/4A1421A1-345A-434E-AFEF-16DCD2113500/celebrity-endorsement-brand-credibility-and-brand-equity-of-smartphone-in-jakarta/
Author(s)

  • Maureen Susanto

  • Rini Setiowati, S.E., M.B.A.

    Rini Setiowati, S.E., M.B.A.