Title

Impact of Luxury Brand Retailer Co-Branding Strategy on Potential Customers : A Cross-Cultural Study

Type of Publication
Journal Article
Citation
Wang, Soesilo P. K. M and Zhang. (2015). Impact of Luxury Brand Retailer Co-Branding Strategy on Potential Customers : A Cross-Cultural Study. Journal of International Consumer Marketing , 27 (3), 237-252
ISSN
0896-1530
Published Year
2015
Volume
27
Page
237
URL
https://research.binus.ac.id/publication/0582359E-9591-4AED-B55F-B30761D2AC20/impact-of-luxury-brand-retailer-co-branding-strategy-on-potential-customers-a-cross-cultural-study/
Author(s)

  • Wang, Shihching

  • Primidya Kartika Miranda Soesilo, S.E., M.Sc., Ph.D

    Primidya Kartika Miranda Soesilo, S.E., M.Sc., Ph.D

  • Zhang, Dan