Selly Novela, S.T., MM., CPM

Selly Novela, S.T., MM., CPM

Lecturer of Manajemen
D5459 Asisten Ahli

ATTITUDE SEBAGAI VARIABEL INTERVENING MOTIVASI HEDONIC DAN MOTIVASI UTILITARIAN TERHADAP ONLINE PURCHASE INTENTION

DETERMINASI FAKTOR-FAKTOR YANG MENDORONG MINAT BELI KONSUMEN DI COFFEE SHOP

ANALISA PENGEMBANGAN PRODUK, PERIKLANAN DAN KUALITAS PELAYANAN YANG MEMPENGARUHI KEPUTUSAN MENABUNG DI BANK BUMN

The Influence of Brand Image, Celebrity Endorser and Green Marketing on the Decision of Purchase of XYZ Cosmetic Products in JABODETABEK

Marketing Mix Analysis that Influence the Purchasing Decisions of Wine in DKI Jakarta and Tangerang (SCOPUS)

Factors Affect Quality of SMEs' Onlline Marketing Website Based on DeLone and McLean Model (SCOPUS)

HOW PRODUCT DEVELOPMENT, ADVERTISING AND SERVICE QUALITY INFLUENCE CUSTOMERS SAVING DECISION (Case Study on Stated-Owned Banks in Jakarta)

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