Weekly Featured Article

Factors Identifying Musician Entrepreneurship in A Less-Developed Country; A Case of Indonesia’s Independent Musician

Marko S. Hermawan and Bastian Abiyusuf
International Business Program, Management Department,
BINUS Business School, International Undergraduate Program,
Bina Nusantara University, Jakarta, Indonesia

Purpose – This paper aims to examine Indonesian independent musicians’ (indie) adaptation to the environmental business model. The research on institutional entrepreneurship (IE) has been used in organizational studies, including the music profession. However, the music industry’s information and technology advancement has not been scrutinized in a less developed country (LDC) context.
Design/methodology/approach – A qualitative approach is used to conduct semi-structured interviews with 14 independent music professionals and enthusiasts. The interview result was three stages of coding, including open, axial and selective, as well as generating appropriate themes.
Findings – The results summarize entrepreneurial behavior, socio-economy and technology factors. The existing literature supports these results, though new perspectives are only identified in the LDC context. Internal factors drive IE, while socio-economy, including music literacy, education and legal issues, influence its sub-setting. On the other hand, technology positively or negatively impacts IE based on individual utilization.

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https://www.emerald.com/insight/content/doi/10.1108/JEEE-03-2020-0070/full/html
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