The Power of Storytelling in Personal Branding

On January 21, 2025, BINUS University at the Kemanggisan Anggrek Campus hosted a session titled Storytelling for Personal Branding featuring Harry Surjadi, an environmental journalist and branding trainer. The event explored how individuals can leverage storytelling to enhance their personal brands by crafting compelling narratives, ensuring message consistency across platforms, and utilizing digital tools to maximize audience engagement and impact.

Harry Surjadi emphasized the strategic use of storytelling as a powerful tool for strengthening and promoting personal brands. He discussed techniques for structuring narratives that resonate with audiences, maintaining authenticity, and aligning stories with professional identities. Additionally, he highlighted the importance of adapting storytelling approaches for different digital platforms to sustain engagement and reinforce brand credibility.

The session also addressed the role of digital media in amplifying personal branding efforts. Surjadi provided insights into selecting appropriate storytelling formats, optimizing content for online visibility, and fostering meaningful interactions with target audiences. By integrating storytelling with digital tools, participants could enhance their personal brands and create a lasting impact in their respective fields.

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