E-Commerce Expo 2024: Driving Digital Transformation and Fostering Industry- Academic Collaboration
The E-Commerce Expo 2024, held from 24 September to 2 October 2024, served as an important platform for showcasing the advancements and impact of e-commerce on Indonesia’s digital transformation. Organized by SIRCLO, a leading e-commerce enabler, in collaboration with the Indonesia E-Commerce Association (idEA), the event highlighted the strategic role of e-commerce in the country’s economic development. Representatives from various industries, including government officials and private sector leaders, participated in panels and discussions that brought valuable insights to the industry.
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Research and Technology Transfer at BINUS University, represented by Tommy Prayoga, M.Psi., Downstreaming Section Head, was invited to participate in this esteemed event. This invitation underscored BINUS University’s commitment to engaging with key stakeholders to foster knowledge exchange and innovation in digital commerce. Participation in the discussions offered a unique opportunity to align research initiatives with industry trends, thereby strengthening the university’s contribution to shaping the future of Indonesia’s digital economy.
The presence of prominent figures such as Mr. Zulkifli Hasan, Minister of Trade, Mr. Hilmi Adrianto, Chairman of idEA, and Brian Marshal, CEO and Founder of SIRCLO, enriched the event with their perspectives on policy, technology, and entrepreneurship. The expo facilitated new partnerships and inspired participants with the latest developments, highlighting a shared vision of driving growth and innovation in Indonesia’s tech and commerce sectors. Through these collaborations, BINUS University aims to leverage academic research and technology transfer to support sustainable growth in the digital economy.
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