Greenwashing and the Growing Awareness of Indonesian Consumers: A BINUS University Perspective

Dr. Ridho Bramulya Ikhsan’s insightful article on greenwashing, published in Tempo.co, demonstrates the growing environmental awareness among Indonesian consumers, particularly millennials and Gen-Z. His writing not only highlights how eco-conscious purchasing decisions are influenced by businesses’ environmental claims, but also underscores the significant challenges faced by consumers in distinguishing genuine eco-friendly products from misleading ones. For BINUS University, having a faculty member like Ridho contribute to such timely discussions showcases the institution’s commitment to addressing critical global and local issues.

The prominence of Ridho’s article, further quoted by international media outlets such as The Diplomat, is a testament to its relevance and impact. This reflects positively on BINUS University, strengthening its position as a center for thought leadership on sustainability and consumer behavior. Such contributions from faculty enhance the university’s visibility in important global conversations, reinforcing its role as a key player in shaping environmentally responsible practices.

Moreover, the collaboration with Tommy Prayoga, M.Si., as an editor of the article, further solidifies BINUS University’s dedication to high-quality academic output. By addressing crucial topics like greenwashing, Ridho and his peers are not only contributing to the academic community but also influencing real-world decisions, making BINUS University a key influencer in driving sustainable change in Indonesia.

Read the full article on https://bit.ly/RidhoGreenwashingTempo

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