PhD Defense on AI-Refaced and Human Endorsers in Video Advertising Successfully Completed

On June 25, 2024, the Graduate School of IPB University hosted a doctoral promotion session for Deni Adha Akbari, a student in the Doctor of Management and Business program. The event took place in the Jati Room, Building A, on the IPB Business School campus and led by Prof. Dr. Ir. Ujang Sumarwan, M.Sc, as Chairperson of the Defense Committee. Dr. Deni Adha Akbari successfully defended his dissertation titled “Comparing Visual Attention AI-Refaced Endorsers and Human Endorsers in Video Advertising: Heatmaps and Visual Tagging Analysis,” completing his PhD study in an impressive 41 months. The dissertation explores the comparative effectiveness of AI-generated refaced endorsers and human endorsers in video advertisements through detailed heatmap and visual tagging analysis. 

A notable highlight of the event was the presence of Prof. Dr. Juneman Abraham, M.Si., Vice Rector of Research and Technology Transfer at BINUS University, who was invited as the external examiner. Prof. Abraham’s participation added significant value to the defense, given his extensive expertise in research and technology transfer. His insightful questions and thorough examination of the dissertation underscored the rigor of the academic evaluation process. Prof. Abraham’s involvement not only affirmed the quality of Deni Adha Akbari’s research but also highlighted the collaborative spirit between BINUS University and IPB University in advancing scholarly excellence. 

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