Research Interest Group Small Medium Enterprise, Entrepreneurship & Innovation

The Research Interest Group SMEEI (Small Medium Enterprise, Entrepreneurship & Innovation) spearheads a dynamic initiative centered on fostering a robust research ecosystem, firmly rooted in the ethos of innovative and creative entrepreneurship. Under the visionary leadership of Dr. Mulyani Karmagatri, S.Sn., MM., the group endeavors to cultivate a vibrant community committed to harnessing the power of innovation for sustainable and positive societal impact. Situated at the BINUS Bandung Campus, SMEEI serves as a nexus where members are empowered to explore, refine, and actualize their research endeavors into tangible solutions, propelling entrepreneurship to new heights.

At the heart of SMEEI’s mission lies a dedication to advancing the frontiers of Innovation & Entrepreneurship. By nurturing a collaborative environment that values ingenuity and resourcefulness, the group fosters a culture where novel ideas can flourish. Moreover, SMEEI is at the forefront of exploring the intersection of digital technologies and sustainability in the business landscape of the 4.0 era. Through rigorous inquiry and interdisciplinary collaboration, SMEEI endeavors to unlock new pathways for businesses to thrive in the digital age while embracing sustainable practices that safeguard the planet’s resources for future generations.

A focal point of SMEEI’s research agenda is the realm of Digital Business. Recognizing the transformative potential of digital technologies, the group delves into cutting-edge research aimed at unraveling the intricacies of digital business models, strategies, and innovations. By harnessing the power of data analytics, artificial intelligence, and emerging technologies, SMEEI seeks to equip entrepreneurs with the insights and tools needed to navigate the complexities of the digital marketplace successfully. Through its multifaceted approach to research and community engagement, SMEEI is poised to drive meaningful change and catalyze entrepreneurial endeavors in the ever-evolving landscape of business and innovation.

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