Science Communication: Transforming Research into Spotlight
The workshop held at the Kijang Function Chamber, BINUS University Kijang Campus, on March 8, 2024, aimed to explore the effective science communication in bridging the gap between researchers and the broader community. Moderated by Prof. Dr. Juneman Abraham, M.Si., Vice Rector for Research and Technology Transfer, the event brought together esteemed faculty members, students, and industry professionals to delve into strategies for transforming research findings into engaging narratives that capture public interest. Haris Suhendra, Corporate Marketing Communication General Manager at BINUS Group, and Laksono Hari Wiwoho, Managing Editor of Digital Strategic, Distribution, and Partnership at Kompas.com, provided valuable insights into the art and science of science communication.
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Haris Suhendra shared insights from the corporate marketing world, stressing the importance of storytelling in capturing audience attention. By framing research findings within compelling narratives that evoke emotion and curiosity, scientists can make their work more accessible and impactful. Laksono Hari Wiwoho underscored the role of media partnerships in amplifying scientific messages. By forging collaborations with journalists and media outlets, researchers can leverage the reach and credibility of traditional and digital media platforms to reach broader audiences and enhance public understanding of science. Throughout the workshop, participants engaged in lively discussions centered around several key themes
The workshop on science communication served as a platform for fruitful exchange and collaboration among researchers, educators, and industry professionals. By exploring innovative approaches to science communication and sharing best practices, participants gained valuable insights into how to effectively translate research findings into compelling narratives that inspire, educate, and engage the public.
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