Weekly Featured Article

Cultural Dimensions, Communication, Public Opinion, And Consensus: A Study of the Implementation of Street Vendor Relocation Policy in Yogyakarta City, Indonesia

La Mani
Communication Department, BINUS Graduate Program, Master of Strategic Marketing Communications, Bina Nusantara University, Jakarta, Indonesia

Purpose of the study: This study aims to analyze the influence of cultural dimensions, communication, public opinion, and consensus on the successful implementation of street vendors relocation policy in Yogyakarta.

Methodology: This research uses a quantitative method by testing hypotheses using path analysis. The respondents of this study were 258 people who were selected by cluster random sampling. Research data were collected using a questionnaire consisting of 100 questions.

Main Findings: The research results show that to achieve successful implementation of urban street vendors relocation policy, the local government as a decision-maker must be able to recognize the public culture of policy targets, undertake various forms and processes of intensive communication, build positive public opinions and create consensus with primary policy objectives.

Applications of this study: This research is applied in policy communication by the government in urban areas to street vendors, so that conflict and violence can be reduced.

Novelty/Originality of this study: The research shows cultural dimensions that can be used in public policy involving communication, public opinion, and consensus.

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https://doi.org/10.18510/hssr.2020.8445
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