Article present the importance of industrial design on handphone product that
today it becomes one of most popular communication tools. The research used qualitative
descriptive method on handphone product that most likely used by Faculty of Economics
students of Bina Nusantara University. The research result shows that the role of
industrial design in handphone product development has higher interest in fulfilling the
ergonomic needs compare to the role in fulfilling the aesthetic needs.
Budiastuti D. D and Gf D. (2006). Analisis Tingkat Kepentingan Desain Industri Produk Handphone: Studi Kasus di Fakultas Ekonomi Ubinus. The Winners, 7 (2), 144-149.
handphone, industry design, ergonomic need, aesthetical need