Impact of Information System-based Customer Relationship Management Strategy, Social Media Interaction on Customer Perception, Satisfaction, Loyalty, Corporate Image and Purchase Intention to XYZ Cellular Customers in Samarinda City (SCOPUS)
Type of Publication
Journal Article
Citation
Indiyarto W and Harisno . (2016). Impact of Information System-based Customer Relationship Management Strategy, Social Media Interaction on Customer Perception, Satisfaction, Loyalty, Corporate Image and Purchase Intention to XYZ Cellular Customers in Samarinda City (SCOPUS). Studies in Computational Intelligence, 642 (1), 133-147
ISSN
1860949X
Published Year
2016
Volume
642