The development of business hosting in Indonesia is getting quicker and
promising, along with the technology development and usage of internet. This
development is followed by more companies that compete in hosting industry. Because of
that, an analysis to one of the companies having hosting sector, PT Singcat Network was
conducted. The result of analysis shows that company has a good strength to use
available opportunity. But, until now the company is still less aggressive in market
approaching. Strategy formulation that appropriate is needed to expand the market and
in order to be able to compete and become the leader in hosting sector.
Liawatimena D. S, Margono A and Yati. (2006). Analisis Strategi Pemasaran Web Hosting PT Singcat Network. The Winners, 7 (2), 89-103.