Title

Brand Loyalty, Online Shopping, Environmental Awareness and Risk Averse: The Differences between Gen Y and Gen Z

Type of Publication
Journal Article
Citation
Dwidienawati . d. D and Abdinagoro . S. B. (2020). Brand Loyalty, Online Shopping, Environmental Awareness and Risk Averse: The Differences between Gen Y and Gen Z. International Journal of Advanced Science and Technology/IJAST, 29 (3), 7905-7916
ISSN
3946
Published Year
2020
Volume
29
Page
7905
URL
https://research.binus.ac.id/publication/809A8D7B-70B1-46BD-86AE-14088E970B9E/brand-loyalty-online-shopping-environmental-awareness-and-risk-averse-the-differences-between-gen-y-and-gen-z/
Author(s)
  • Dr. drh. Diena Dwidienawati, M.M.

    Dr. drh. Diena Dwidienawati, M.M.

  • Dr. Sri Bramantoro Abdinagoro

    Dr. Sri Bramantoro Abdinagoro