Nowadays, choosing the most suitable smartphone product is not an easy matter. A large number of product brands, technology features are offered, and unobjective product recommendation from others could make customers more difficult to choose. Therefore, this study proposed a single-user
model of Decision Support System application based on Fuzzy Simple Additive Weighting algorithm. It is purposed to facilitate customers to narrow down the set of smartphone product alternatives into several recommendations.
Atmojo R. N. P, Cahyani A. D, Abbas I. B. S, Pardamean B, Anindito and Manulang I. D. (2014). Design of Single User Decision Support System Model Based on Fuzzy Simple Additive Weighting Algorithm to Reduce Consumer Confusion Problems in Smartphone Purchases (SCOPUS). Applied Mathematical Sciences, 8 (15), 717-732.
Single-User Decision Support System, Fuzzy Simple Additive Weighting, consumer confusion, smartphone selection problem