The article explores some efforts to generate Banks income by optimalizing cross selling
for is existing customers. After explaining background and clarifying that terminologies the paper
starts with efforts and constraints of cross selling optimalization, those problem solutions, and
how to promote the bank products.
Nuryadin E. (2001). Upaya Meningkatkan Pendapatan Bank Melalui Optimalisasi Cross Selling terhadapPelanggan. The Winners, 2 (1), 47-54.