TITLE

Upaya Meningkatkan Pendapatan Bank Melalui Optimalisasi Cross Selling terhadapPelanggan

TYPE

Journal Article

Abstract

The article explores some efforts to generate Banks income by optimalizing cross selling for is existing customers. After explaining background and clarifying that terminologies the paper starts with efforts and constraints of cross selling optimalization, those problem solutions, and how to promote the bank products.

Citation

Nuryadin E. (2001). Upaya Meningkatkan Pendapatan Bank Melalui Optimalisasi Cross Selling terhadapPelanggan. The Winners, 2 (1), 47-54.

Keywords

cros selling, bank income, existing customer

Published On

The Winners

Author

Endang Nuryadin

Copyright © BINUS UNIVERSITY. All rights reserved.