Analysis of Promotion and Product Differentiation of Jukajo on Consumer Purchase Decision

Type of Publication

Journal Article

Citation

Gandhy A and Hairuddin J. A. (2018). Analysis of Promotion and Product Differentiation of Jukajo on Consumer Purchase Decision. Binus Business Review, 9 (1), 9-18

ISSN

2087-1228

Published Year

2018

Volume

Page

URL

https://research.binus.ac.id/publication/56AA5723-E50D-4B63-9448-D3F3DDF56729/analysis-of-promotion-and-product-differentiation-of-jukajo-on-consumer-purchase-decision/

Author(s)

Abel Gandhy
Julio Arthur Hairuddin

Abel Gandhy

Julio Arthur Hairuddin